We use strategy, design and innovation to define future experiences for some of the world’s leading brands.

We believe that great design is not just about style but about outstanding functionality, vision, technical excellence, and creating products and services that are better for people and for the planet.

 

About us

DAY/DREAM overnight rail carriage concept

DAY/DREAM

DAY/DREAM reimagines the overnight rail journey, transforming existing European rolling stock from a daytime seating environment into an overnight sleeping experience, without the need for a dedicated sleeper fleet or new vehicle procurement.

FIND OUT MORE

“It has been a pleasure to work with PriestmanGoode on this project and the reveal of the design is a key milestone of our modernization program which seeks to transform passenger rail service in Canada. Our new fleet will offer a more comfortable, accessible and sustainable travel experience to our passengers.”

Martin R. Landry, COO, VIA Rail Canada

VIA Rail Canada logo with red maple leaf

Let's bring your ideas to life

We use strategy, design and innovation to define future experiences for some of the world’s leading brands.

We believe that great design is not just about style but about outstanding functionality, vision, technical excellence, and creating products and services that are better for people and for the planet.

 

About us

DAY/DREAM overnight rail carriage concept

DAY/DREAM

DAY/DREAM reimagines the overnight rail journey, transforming existing European rolling stock from a daytime seating environment into an overnight sleeping experience, without the need for a dedicated sleeper fleet or new vehicle procurement.

FIND OUT MORE

“It has been a pleasure to work with PriestmanGoode on this project and the reveal of the design is a key milestone of our modernization program which seeks to transform passenger rail service in Canada. Our new fleet will offer a more comfortable, accessible and sustainable travel experience to our passengers.”

Martin R. Landry, COO, VIA Rail Canada

VIA Rail Canada logo with red maple leaf

Let's bring your ideas to life

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